DigitalPlix — Services
Social Media
Judged on the enquiries it produces, not the followers it counts.
Social judged on enquiries, not followers.
Follower count is the easiest number in marketing to grow and the least likely to pay you. We plan your posts around what people ask before they buy, answer the messages that follow, and report the one line that matters: how many enquiries social media brought you.
This service is judged by enquiries from socialWhat six months should move
Online brand, one Instagram account. Worked example, not a client campaign.
Where social budgets quietly go.
Social media is the easiest service to look busy in and the hardest to measure. These are the four places the money goes.
Twelve posts a month because the contract says twelve. Nothing is done to put the good ones in front of people who have never heard of you, so only your existing followers see them.
Giveaways and follow-for-follow tricks grow the number and spoil the audience. Every post afterwards is shown first to people who came for a free gift, and the platform learns that is who you are for.
For most local businesses and online brands the enquiry arrives as a message, not a form. If nobody replies within the hour, the post did its job and the sale still went to whoever replied first.
The ad promises a premium product and the profile is four reposted memes. People check before they buy, and that gap costs you at the exact moment they were deciding.
All four look like activity. That is the problem: social media can be charged for years on posts published and followers gained, while the one number that matters was never tracked.
What we actually do every month.
You are not paying for a monthly report. This is the work we do, and you can see the result of each part.
- Content built from what people ask
Every question in your messages, comments and sales calls is a post that already has an audience. The month starts from that list, not from a list of trends.
- The right format for each job
Reels for people who do not know you, carousels for people who are deciding, stories for those who are nearly ready. Posting the same thing in all three is why most profiles stop growing.
- Budget behind the posts that work
A post that already did well on its own is the cheapest ad you will ever run. We find those and put budget behind them, instead of boosting posts at random.
- Messages answered, not ignored
Messages and comments answered during working hours with a real answer and a next step. This is where social media turns into sales.
- A profile that matches the ads
One look across your posts, ads and website, so your profile supports the promise instead of weakening it.
- Enquiries tracked back to social
Trackable links, a "where did you hear about us" field and a monthly count of messages, so social media is judged on what it brought in.
- One number, one report, one call
Enquiries from social media, month by month, with the posts and budget behind them. Not a screenshot of follower growth.
How a feed starts producing enquiries.
Four steps, and most social media work fails because it skips the first one.
Keep scrolling to move through the four steps.Swipe sideways to move through the four steps.
- Step1
Find out what people actually ask
Your messages, your comments, your sales calls and your competitors' comment sections. That becomes the content list, and you get it whether or not you hire us.
- Step2
Fix the profile before posting
Bio, highlights, pinned posts and the link. This is what a stranger judges in four seconds, and it is the cheapest thing on this page to improve.
- Step3
Publish, then push the winners
Post regularly, watch saves and shares, and put budget behind the posts that earned it. Free posts find the idea; budget grows it.
- Step4
Answer everything, and count it
Every message and comment answered with a next step, and every enquiry marked with where it came from, so at the end of the month there is a number, not a feeling.
What working with us looks like.
The questions everyone asks before signing, answered before you have to ask them.
What you get
- Content, design and publishing handled together
- Profile, highlights and pinned posts rebuilt
- Messages and comments answered in working hours
- Monthly report plus a call with a founder
- Reach us on email, WhatsApp or Slack through the week
What stays yours
- Every post, reel and caption we produce
- Your own accounts, logins and all history
- The content plan and the profile audit itself
- No lock-in. 30 days' notice, either side
- Confidentiality agreement (NDA) signed before the audit, if you want one
If you are outside India
- About four working hours in common with the UK, UAE and Europe
- Calls early morning India time for the US and Canada
- A recorded video update every week, so nothing waits for a call
- Pay by Wise, Payoneer or bank transfer
- Invoices in your own currency
Budgets and fees are quoted after the audit, once we know what the account actually needs.
Questions we get asked first.
If yours is not here, ask it on the audit call. We would rather answer it before you sign than after.
How many posts a month do we get?
Usually twelve to sixteen, but please do not choose an agency on that number. It is the easiest thing to inflate and has the least to do with results. What matters is how many posts answer a question a buyer actually asked, and whether the good ones get budget behind them. We agree the number after the audit, once we know how much your audience wants to see.
Will you grow our followers?
It usually happens, but we will not sell it to you as the goal. Followers can be bought cheaply, and doing so teaches the platform that your account is for people who wanted a free gift, which then hides your posts from real buyers. We report followers because you will ask, and we judge the work on enquiries.
Who answers the messages?
Either us or you, but it has to be one of us and it has to be within the hour. We can handle the first reply and the basic questions, and pass anything about price or availability straight to your team. If you would rather answer messages yourselves, we will set up saved replies and labels and train whoever handles it.
Do you shoot the content, or do we?
Mostly you, and we make it easy: a monthly list of shots, examples and directions, so filming takes an hour on a phone, not a full production. Product and packaging we shoot ourselves. For a full shoot with a crew we bring in a partner, and we will tell you before you commit whether you really need one.
Which platforms?
Usually Instagram, plus whichever second platform your buyers really use: LinkedIn if you sell to other businesses, YouTube for anything that needs explaining, Facebook where the audience is older or local. We would rather run two properly than five badly, and we will say so if a platform you like is not worth the effort.
OverseasHow many working hours do we have in common?
We work from Delhi, on India time (IST). That gives about four working hours in common with the UK and most of the working day with the UAE. For the US and Canada we take calls early in our morning, which is your afternoon or evening. Day to day, most things move over email, Slack and a recorded video update every week, so nothing waits for a call.
OverseasHow often will I hear from you?
A written update once a week, a recorded walkthrough of the account once a week, and one call a month with a founder. If something breaks or a test wins big, you hear about it the same day.
OverseasHow do I pay from outside India?
Wise, Payoneer or a direct bank transfer, whichever is cheapest for you. Invoices in your own currency, billed as one monthly fee. Any budget behind posts stays on your own card, billed directly by the platform, so your ad budget and our fee never mix.
OverseasWill you sign a confidentiality agreement (NDA)?
Yes, and we will sign it before the audit rather than after, so you can share real numbers in the first conversation. Send yours or use ours.
What social cannot do on its own.
Social media is very good at exactly one job: showing people who were not looking for you that you exist, and giving those who are checking you out a reason to trust you. Everything below is a job it cannot do.
A post that did well reached a few thousand people. The same post with budget behind it reaches the right hundred thousand. Free posts are how you find the idea; paid is the only way to grow it once you have it.
Judged by return on ad spend → Nobody scrolls to a decision. Google AdsSocial media creates the interest; people search for you days later. If you are not on that search, the customer your posts just convinced goes to whoever is.
Judged by cost per qualified lead → The link in bio has to finish the job. WebsitesYou spent a month earning that tap. A slow page, or one that answers a different question than the post did, loses them within four seconds of the hardest click you will ever earn.
Judged by visitors who enquire → A profile is judged in one glance. Graphic designThe first nine posts decide whether a stranger reads anything at all. Without one look across your profile, ads and website, consistency is the first thing to go, and trust goes with it.
Judged by clicks on your ads → Everything you post disappears in a day. SEOA post lasts about a morning. The same question answered on your own website keeps bringing visitors for years, and it is the cheapest way to make the work you already do last longer.
Judged by enquiries from Google → Almost nobody needs all five. Not sure which one you are missing?Send us your profile and your last three months of posts. We will tell you whether social media is what is holding you back, and say so plainly if it is not.
Book a 30-min call →Want to see numbers first? See our work across schools, clinics, property and online stores →
Find out what your profile is costing you.
A free 30-minute audit of your profile, your last ninety days of posts and where enquiries are being lost. You get the findings whether you work with us or not.
Outside India? The calendar shows your own timezone. Prefer email? hello@digitalplix.com
No long contracts. No obligation. We work with businesses in India, the US, UK, UAE and Canada.