DigitalPlix — Services
Google Ads
Google search ads, judged on what each customer costs you.
Google Ads judged on customers, not clicks.
Google Search, Shopping and Performance Max campaigns run around one number: what each genuine enquiry costs you. Every week we check what people actually searched, count phone calls and offline sales, and report searches for your own name separately, so the result never looks better than it is.
This service is judged by cost per qualified leadWhat the first four weeks look like
The same sequence on every account we take over.
Where Google budgets usually leak.
Almost every account we check is losing money in the same four places. None of them looks like a problem on the dashboard, and three of them look like success.
Google also shows your ad on searches only loosely related to your keywords. The search terms report shows where the money really went, and in most accounts nobody has opened it in months. Unless unwanted searches are blocked every week, you keep paying for visitors who were never going to buy.
People who search your business name were already coming to you. Mixed into the same report, they make every campaign look cheap, and the budget keeps going to customers you would have got anyway.
For most service businesses the best leads call instead of filling a form. If calls are not counted, Google learns to chase the people who fill forms and spends less on the people who call.
The ad promises one specific thing and the page opens on something general. You have already paid for the click by then, and because visitors leave, Google charges you more for the next one.
None of the four shows up as an error. That is the problem: a Google Ads account can show a lower cost per lead every month while the number of real customers stays exactly where it was.
What we actually do every month.
You are not paying for a monthly report. This is the work we do, and you can see the result of each part.
- Real searches checked every week
We read what people actually typed before clicking your ad, and block the searches that will never buy. Done every week, it is the cheapest improvement anyone can make to a Google account.
- Your name and new customers reported separately
Two separate lines in every report: people who searched your name, and people who did not know you yet. If all the growth is from your own name, you will hear it from us first.
- Tracking fixed before the budget moves
Google Analytics and Google Ads made to show the same numbers, phone calls counted, and sales that close on the phone or in the showroom fed back into the account.
- Account rebuilt around what people search
Campaigns arranged so the search, the ad and the page it opens all say the same thing. Every setting is chosen on purpose, not left on Google's default.
- Bidding matched to how much data you have
Google's automatic bidding needs past sales to learn from. On a new or small account we set bids by hand first and switch to automatic once there is enough data, instead of letting Google guess with your budget.
- Ad text and images tested on a schedule
Headlines, descriptions, extra links and images reviewed every month. Weak ones are removed so they stop pulling down the strong ones.
- One number, one report, one call
A monthly report that opens with one number, what each genuine enquiry cost, plus a call to go through it. Not a screenshot of views.
Worked exampleHealthcare · Multi-chair dental clinic, Delhi NCR
What a clinic account has to look like before we would call it working.
This is a worked example for a dental clinic. The one campaign we show from first spend to final sale is on our Meta Ads page. Here is what we build a clinic's Google Ads account towards: the numbers a multi-chair clinic needs to reach over six months, and the four lines we report against every month. These are illustrative figures, not a client result. On the audit call we work out the same sheet for your business.
This is a worked example, not a client campaign. A real client result, followed from spend to sale, is on the Meta Ads page , measured on the school's own admission records.
We keep client names private. On a call we will walk you through a live account, including the parts that did not work.
These numbers use Indian prices. In the UK, US or UAE a click for a dental clinic costs several times more, so the same setup gives very different numbers. We work that out for your market in the audit.
Every ₹1 spent brought backWorked example, not a client campaign
₹13How a Google account gets fixed.
The same four steps on every account, whether you are spending fifty thousand a month or five lakh. The order matters more than any single step.
Keep scrolling to move through the four steps.Swipe sideways to move through the four steps.
- Step1
Audit what is running now
The last ninety days of searches, how the account is set up, what is being counted as a lead, and the pages your ads open. You get the findings whether or not you hire us.
- Step2
Fix the tracking first
Before any budget moves. Calls counted, double-counted leads removed, and offline sales fed back in. Making decisions on numbers you cannot trust is just expensive guessing.
- Step3
Cut the waste, then rebuild
First we block the searches that waste money, because that pays for itself at once. Then we rearrange the campaigns and bidding so the search, the ad and the page finally agree.
- Step4
Grow only the searches that pay
Budget goes to the searches that bring customers, not the ones that only bring form fills. The two are not the same list, and the gap between them is where the money is made.
What working with us looks like.
The questions everyone asks before signing, answered before you have to ask them.
What you get
- Campaign planning, setup and daily management
- Weekly check of real searches, wasteful ones blocked
- Tracking for calls, forms and offline sales
- Monthly report plus a call with a founder
- Reach us on email, WhatsApp or Slack through the week
What stays yours
- The ad account, under your own Google billing
- Tracking setup, audiences and all past data
- Every ad, image and keyword list we build
- No lock-in. 30 days' notice, either side
- Confidentiality agreement (NDA) signed before the audit, if you want one
If you are outside India
- About four working hours in common with the UK, UAE and Europe
- Calls early morning India time for the US and Canada
- A recorded video update every week, so nothing waits for a call
- Pay by Wise, Payoneer or bank transfer
- Invoices in your own currency
Budgets and fees are quoted after the audit, once we know what the account actually needs.
Questions we get asked first.
If yours is not here, ask it on the audit call. We would rather answer it before you sign than after.
What is the minimum ad budget worth starting with?
For most service and local businesses in India, around ₹50,000 a month. On Google you bid against competitors for every click, so the minimum depends on what a click costs in your industry and country, not on us. In a competitive one, a small budget buys too few clicks a day to tell a good decision from a quiet week. We will tell you the realistic minimum for your keywords in the audit, before you commit anything.
How soon do results show up?
Faster than social media, because the person is already searching today. Leads usually come within the first week. A cost per lead you can plan around takes three to four weeks, and Google's automatic bidding needs about that long to learn. Anyone quoting you a fixed number in week one has not seen your account.
Do I need Performance Max, or just Search?
Usually Search first. Performance Max spreads your budget across YouTube, websites, Gmail and Maps and shows very little about where it went, so on a new or small account it is hard to tell what worked. We start with Search, where people are clearly looking to buy and the reporting is clear, and add Performance Max once there are enough sales for it to learn from.
Am I locked into a contract?
No. Either side can end it with 30 days' notice. The account, the tracking setup, the keyword lists and the ads stay yours, so leaving costs you nothing beyond the notice period.
Who owns the ad account and the data?
You do. We work inside your own Google Ads account, with your own card on it, so the history, the data and the audiences stay with you. It also means you see exactly what Google charged, without it passing through our invoice first.
OverseasHow many working hours do we have in common?
We work from Delhi, on India time (IST). That gives about four working hours in common with the UK and most of the working day with the UAE. For the US and Canada we take calls early in our morning, which is your afternoon or evening. Day to day, most things move over email, Slack and a recorded video update every week, so nothing waits for a call.
OverseasHow often will I hear from you?
A written update once a week, a recorded walkthrough of the account once a week, and one call a month with a founder. If something breaks or a test wins big, you hear about it the same day.
OverseasHow do I pay from outside India?
Wise, Payoneer or a direct bank transfer, whichever is cheapest for you. Invoices are raised in your own currency, so you know the exact amount before you pay. Ad spend stays on your own card, billed directly by Google, which keeps your ad budget and our fee separate. You never pay us a commission on your own clicks.
OverseasWill you sign a confidentiality agreement (NDA)?
Yes, and we will sign it before the audit rather than after, so you can share real numbers in the first conversation. Send yours or use ours.
What Google Ads cannot do on its own.
Google is very good at exactly one job: getting in front of someone at the moment they go looking. Everything below is a job it cannot do. Each one, left undone, shows up in your Google account as a higher cost per lead.
Nobody searches for a product they have never heard of. In a small or new market there are simply not enough searches to buy, and the only way to grow is to put your offer in front of people who were not looking yet.
Judged by return on ad spend → You pay for the top spot every single day. SEOThe moment you stop paying, the visitors stop. Good rankings keep bringing enquiries in a slow month, on the same searches you are paying for by the click today.
Judged by enquiries from Google → Google sells the click. The page has to close it. WebsitesPeople from search arrive with a specific question. A slow page, or one that answers a different question than the ad did, loses someone you have already paid for, and Google then charges more for your next click.
Judged by visitors who enquire → Everyone in the auction is saying the same thing. Graphic designFour competitors, four almost identical ads, and the only visible difference is price. Your offer, your proof and the images around the ad are what stop it becoming a bidding war you win by overpaying.
Judged by clicks on your ads → People check you out before they call. Social mediaThey clicked the ad, then opened your Instagram in another tab. If your last post is two years old, people decide you have shut down before you get a chance to answer.
Judged by enquiries from social → Almost nobody needs all five. Not sure which one you are missing?The audit answers this with your own search terms instead of a guess. Most accounts we look at are missing one, sometimes two. We will tell you which, and say so plainly if the answer is none of them.
Book a 30-min call →Want to see numbers first? See our work across schools, clinics, property and online stores →
Find out what your search budget is really buying.
A free 30-minute audit of your account, the searches you are paying for and your tracking. You get the findings whether you work with us or not.
Outside India? The calendar shows your own timezone. Prefer email? hello@digitalplix.com
No long contracts. No obligation. We work with businesses in India, the US, UK, UAE and Canada.