DigitalPlix — Services
Meta Ads
Facebook and Instagram, judged on what comes back.
Meta Ads that turn scrollers into paying customers.
Facebook and Instagram campaigns built around one number: what comes back for every rupee you put in. New creative every month, tracked to the sale rather than the form fill.
This service is judged by return on ad spendWhat one Meta campaign did
Private school, Nursery to Class 12. Four months.
Where Meta budgets usually leak.
Almost every account we audit is losing money in the same four places. None of them show up in the dashboard as a problem.
Click rate slides, cost per result climbs, and the campaign keeps spending because it is still technically running. Meta punishes tired creative faster than any other platform.
Two hundred form fills look like a win until you check how many paid. Without that link back, budget keeps flowing to the audience that fills forms and never buys.
With no testing structure there is nothing to scale into. Doubling spend on a guess just doubles the waste, which is why so many accounts break the moment they grow.
No Conversions API, no server-side events, iOS opt-outs eating the rest. Meta optimises on the data it receives, so half-blind tracking means half-blind bidding.
None of the four shows up as an error. That is the whole problem — an account can look perfectly healthy on the dashboard and still lose money every week it runs.
What we actually do every month.
No retainer that quietly turns into a monthly report. This is the work, and you see the output of each part.
- Account and pixel audit first
Before a rupee moves we go through the account, the pixel, past creative and the landing page, and show you what is being wasted today.
- Structure rebuilt around your offer
Campaigns, audiences and budgets arranged so that testing is possible and scaling does not break what already works.
- Eight to twelve new creatives a month
Static, carousel and video, written and designed in-house, replaced before fatigue sets in rather than after results drop.
- A fixed weekly testing loop
New angles go live on a schedule. Winners take budget, losers get cut, and you get told which is which and why.
- Conversions API and server-side tracking
Events sent from the server as well as the browser, so iOS opt-outs stop hiding your buyers from the algorithm.
- Landing page and form review
Good ads cannot rescue a slow page or a twelve-field form. We flag what is costing you conversions and fix it if the site is ours.
- One number, one report, one call
A monthly report led by return on ad spend, plus a call to walk through it. Not forty slides of impressions.
Case studyMeta Ads for schools · Nursery to Class 12
₹60,000 of Meta Ads. ₹26.4 lakh in fees.
A private school wanted admission enquiries before the new session. We rebuilt the creative around what parents actually ask about, then followed every enquiry to the admission desk — because a lead only counts once it turns into fees.
We keep client names private. On a call we will walk you through the full campaign and the numbers behind it.
This result is from an Indian education client. The audit, account structure and testing process is the same across every industry we run — the numbers themselves vary by category and market.
Every ₹1 spent brought backMeasured on real admission records
₹44How a Meta account gets fixed.
The same four steps on every account, whether you are spending forty thousand a month or four lakh.
Audit what is running now
Account structure, pixel health, past creative and the page traffic lands on. You get the findings whether or not you hire us.
Rebuild the foundation
Campaign structure, audiences, offer and tracking set up so results can be read honestly and scaled without guessing.
Test creative on a schedule
New angles every week against the current best. Meta rewards fresh creative, so the testing never stops, even while things are working.
Scale only while it pays
Spend increases while return holds and comes back down when it does not. Growth that costs more than it earns is not growth.
What working with us looks like.
The questions everyone asks before signing, answered before you have to ask them.
What you get
- Campaign strategy, build and daily management
- Eight to twelve fresh creatives a month
- Conversions API and tracking setup
- Monthly report plus a call with a founder
- WhatsApp or Slack access through the week
What stays yours
- The ad account, in your own Business Manager
- The pixel, the audiences and all historical data
- Every creative file we produce for you
- No lock-in. Thirty days notice, both ways
- NDA signed before the audit if you want one
If you are outside India
- Four hours of live overlap with UK, UAE and EU
- Early-morning IST calls for US and Canada
- Weekly Loom walkthrough so nothing waits for a call
- Pay by Wise, Payoneer or bank transfer
- Invoices in your own currency
Budgets and fees are quoted after the audit, once we know what the account actually needs.
Questions we get asked first.
If yours is not here, ask it on the audit call. We would rather answer it before you sign than after.
What is the minimum ad budget worth starting with?
For most local and service businesses, around ₹40,000 a month gives Meta enough data to learn within a few weeks. Below that, results swing so much that you cannot tell a good decision from a lucky one. E-commerce usually needs more, because you are paying for purchases rather than enquiries.
How soon do results show up?
First leads typically inside the first week. A reliable cost per result takes three to four weeks, because that is how long the testing loop needs to separate what worked from what got lucky. Anyone promising a stable return in the first fortnight is guessing.
Am I locked into a contract?
No. Thirty days notice, either side. The ad account, the pixel and the creative stay yours, so leaving costs you nothing but the notice period.
Who owns the ad account and the data?
You do. We work inside your Business Manager rather than ours, so the account, the pixel, the audiences and every bit of history stay with you. If we ever part ways you lose nothing.
OverseasHow much of the working day do we actually overlap?
We are in Delhi, on IST. That is roughly four hours of live overlap with the UK and most of the working day with the UAE. For the US and Canada we take early-morning IST calls, which lands in your afternoon or evening. Day to day, most things move over WhatsApp, Slack and a weekly Loom, so nothing waits for a call.
OverseasHow often will I actually hear from you?
A written update once a week, a recorded walkthrough of the account once a week, and one call a month with a founder. If something breaks or a test wins big, you hear about it the same day.
OverseasHow do I pay from outside India?
Wise, Payoneer or a direct bank transfer, whichever is cheapest for you. Invoices are raised in your own currency so there are no surprise conversion gaps. Ad spend usually stays on your own card, billed directly by Meta, which keeps your money and our fee cleanly separate.
OverseasWill you sign an NDA?
Yes, and we will sign it before the audit rather than after, so you can share real numbers in the first conversation. Send yours or use ours.
What Meta Ads cannot do on its own.
Meta is very good at exactly one job: putting your offer in front of people who were not looking for it. Everything below is a job it cannot do — and each one, left undone, shows up inside the Meta account as a higher cost per sale.
Someone sees your ad on Monday and searches your name on Thursday. If nothing of yours is sitting on that search, the customer your Meta budget just paid to create walks into whoever did bid on it.
Judged by cost per lead → Meta stops the day the budget stops. SEOAds are rented attention. Rankings are the enquiries that keep arriving in a slow month, while spend is cut, or during the three weeks a new campaign spends learning.
Judged by organic leads → Meta buys the click. The page has to close it. WebsitesA page that takes six seconds, or a form with twelve fields, loses people you have already paid for. In the dashboard that reads as an ads problem, so the budget gets blamed and the page never gets fixed.
Judged by conversion rate → Meta punishes repetition faster than any platform. Creative designMost accounts do not die of bad targeting. They die of running out of new ads. Eight to twelve fresh creatives a month is the difference between a campaign that scales and one that quietly fades out.
Judged by click rate → People check your profile before they pay you. Social mediaThe ad earns the tap on your name. A page whose last post is two years old answers the next question — are these people still around — before you get the chance to.
Judged by social enquiries → Almost nobody needs all five. Not sure which one you are missing?The audit answers this with your own numbers instead of a guess. Most accounts we look at are missing one, sometimes two. We will tell you which — and say so if the honest answer is none of them.
Book the free audit →Would rather see numbers than arguments? What the money did across schools, clinics, property and D2C →
See what your Meta budget could earn.
A free thirty-minute audit of your account, your creative and your tracking. You get the findings either way, whether you work with us or not.
Outside India? The calendar shows your own timezone. Prefer email? info.digitalclickindia@gmail.com
No contracts. No obligation. We work with businesses in India, the US, UK, UAE and Canada.