DigitalPlix — Services
Meta Ads
Facebook and Instagram ads, judged on the sales they bring back.
Meta Ads that turn scrollers into paying customers.
Facebook and Instagram campaigns built around one number: how much comes back for the money you put in. New ad designs every month, and every lead followed until it becomes a sale, not just a filled form.
This service is judged by return on ad spendWhat one Meta campaign did
Private school, Nursery to Class 12. Four months.
Where Meta budgets usually leak.
Almost every ad account we check is losing money in the same four places. None of them looks like a problem on the dashboard.
People stop clicking, each result costs more, and the campaign keeps spending because it is still switched on. On Meta, an ad people have already seen gets expensive faster than on any other platform.
Two hundred filled forms look like a win until you check how many paid. If nobody checks, the budget keeps going to the people who fill forms and never buy.
If nothing is being tested, nobody knows what works. Doubling the budget on a guess only doubles the waste, which is why so many accounts fall apart the moment they grow.
Meta can only learn from the sales it is told about. When tracking is half set up and iPhone privacy settings hide the rest, Meta decides who sees your ad with half the picture.
None of the four shows up as an error. That is the problem: an account can look healthy on the dashboard and still lose money every week it runs.
What we actually do every month.
You are not paying for a monthly report. This is the work we do, and you can see the result of each part.
- A full account check first
Before any money moves, we go through your ad account, tracking, past ads and landing page, and show you what is being wasted today.
- Structure rebuilt around your offer
Campaigns, audiences and budgets arranged so we can test properly, and so a bigger budget does not break what already works.
- Six new designs a month
Images, carousels and videos, written and designed by our own team, and replaced before people get tired of them, not after results drop.
- New ideas tested every week
New ad ideas go live on a fixed schedule. Winners get more budget, losers are switched off, and we tell you which is which and why.
- Tracking that still works on iPhones
We set up Meta's Conversions API, which reports sales from your server as well as the browser, so iPhone privacy settings stop hiding your buyers from Meta.
- Landing page and form review
Good ads cannot save a slow page or a form with twelve fields. We point out what is costing you enquiries, and fix it ourselves if we built the site.
- One number, one report, one call
A monthly report that opens with one number, what came back for what you spent, plus a call to go through it. Not forty slides of views and clicks.
Case studyMeta Ads for schools · Nursery to Class 12
₹60,000 of Meta Ads. ₹26.4 lakh in fees.
A private school wanted admission enquiries before the new session. We rebuilt the ads around what parents actually ask about, then followed every enquiry to the admission desk, because a lead only counts once it turns into fees.
We keep client names private. On a call we will walk you through the full campaign and the numbers behind it.
This result is from an Indian education client. The audit, account setup and testing process are the same in every industry we work in; the numbers change with your industry and market.
Every ₹1 spent brought backMeasured on real admission records
₹44How a Meta account gets fixed.
The same four steps on every account, whether you are spending forty thousand a month or four lakh.
Keep scrolling to move through the four steps.Swipe sideways to move through the four steps.
- Step1
Audit what is running now
Account setup, tracking, past ads and the page your ads send people to. You get the findings whether or not you hire us.
- Step2
Rebuild the foundation
Campaigns, audiences, offer and tracking set up so the results can be trusted and the budget can grow without guessing.
- Step3
Test new ads on a schedule
New ad ideas every week against the current best. Meta rewards fresh ads, so testing never stops, even while things are working.
- Step4
Scale only while it pays
The budget goes up while the return holds and comes back down when it does not. Growth that costs more than it earns is not growth.
What working with us looks like.
The questions everyone asks before signing, answered before you have to ask them.
What you get
- Campaign planning, setup and daily management
- Six fresh designs a month
- Full tracking setup, including Conversions API
- Monthly report plus a call with a founder
- Reach us on email, WhatsApp or Slack through the week
What stays yours
- The ad account, in your own Business Manager
- The pixel, the audiences and all past data
- Every design file we produce for you
- No lock-in. 30 days' notice, either side
- Confidentiality agreement (NDA) signed before the audit, if you want one
If you are outside India
- About four working hours in common with the UK, UAE and Europe
- Calls early morning India time for the US and Canada
- A recorded video update every week, so nothing waits for a call
- Pay by Wise, Payoneer or bank transfer
- Invoices in your own currency
Budgets and fees are quoted after the audit, once we know what the account actually needs.
Questions we get asked first.
If yours is not here, ask it on the audit call. We would rather answer it before you sign than after.
What is the minimum ad budget worth starting with?
For most local and service businesses in India, around ₹40,000 a month gives Meta enough data to learn within a few weeks. Below that, results jump around so much that you cannot tell a good decision from a lucky one. Online stores usually need more, because you are paying for purchases rather than enquiries. Outside India ad costs are higher, so we work out your minimum in the audit.
How soon do results show up?
The first leads usually come within the first week. A cost per result you can rely on takes three to four weeks, because that is how long testing needs to separate what worked from what got lucky. Anyone promising a steady return in the first two weeks is guessing.
Am I locked into a contract?
No. Either side can end it with 30 days' notice. The ad account, the pixel and the ad designs stay yours, so leaving costs you nothing beyond the notice period.
Who owns the ad account and the data?
You do. We work inside your Business Manager rather than ours, so the account, the pixel, the audiences and every bit of history stay with you. If we ever part ways you lose nothing.
OverseasHow many working hours do we have in common?
We work from Delhi, on India time (IST). That gives about four working hours in common with the UK and most of the working day with the UAE. For the US and Canada we take calls early in our morning, which is your afternoon or evening. Day to day, most things move over email, Slack and a recorded video update every week, so nothing waits for a call.
OverseasHow often will I hear from you?
A written update once a week, a recorded walkthrough of the account once a week, and one call a month with a founder. If something breaks or a test wins big, you hear about it the same day.
OverseasHow do I pay from outside India?
Wise, Payoneer or a direct bank transfer, whichever is cheapest for you. Invoices are raised in your own currency, so you know the exact amount before you pay. Ad spend usually stays on your own card, billed directly by Meta, which keeps your money and our fee cleanly separate.
OverseasWill you sign a confidentiality agreement (NDA)?
Yes, and we will sign it before the audit rather than after, so you can share real numbers in the first conversation. Send yours or use ours.
What Meta Ads cannot do on its own.
Meta is very good at exactly one job: putting your offer in front of people who were not looking for it. Everything below is a job it cannot do. Each one, left undone, shows up in your Meta account as a higher cost per sale.
Someone sees your ad on Monday and searches your name on Thursday. If you are not on that search, the customer your Meta budget just paid for goes to whoever is.
Judged by cost per lead → Meta stops the day the budget stops. SEOAds stop the day you stop paying. Good Google rankings keep bringing enquiries in a slow month, when the budget is cut, or during the three weeks a new campaign takes to learn.
Judged by enquiries from Google → Meta buys the click. The page has to close it. WebsitesA page that takes six seconds to open, or a form with twelve fields, loses people you have already paid for. On the dashboard it looks like an ads problem, so the budget gets blamed and the page never gets fixed.
Judged by visitors who enquire → Meta punishes repetition faster than any platform. Graphic designMost accounts do not fail because of bad targeting. They fail because they run out of new ads. A steady supply of fresh designs every month is the difference between a campaign that grows and one that quietly fades.
Judged by clicks on your ads → People check your profile before they pay you. Social mediaThe ad earns the tap on your name. If your last post is two years old, people decide you have shut down before you get a chance to answer.
Judged by enquiries from social → Almost nobody needs all five. Not sure which one you are missing?The audit answers this with your own numbers instead of a guess. Most accounts we look at are missing one, sometimes two. We will tell you which, and say so plainly if the answer is none of them.
Book a 30-min call →Want to see numbers first? See our work across schools, clinics, property and online stores →
See what your Meta budget could earn.
A free 30-minute audit of your account, your ads and your tracking. You get the findings whether you work with us or not.
Outside India? The calendar shows your own timezone. Prefer email? hello@digitalplix.com
No long contracts. No obligation. We work with businesses in India, the US, UK, UAE and Canada.