DigitalPlix — Services
SEO
Unpaid Google search, judged on enquiries and nothing else.
SEO judged on enquiries, not rankings.
Ranking high is not the goal. Enquiries are. We fix what stops Google from trusting your site, build pages around the searches that end in a sale, and report the one line that matters: how many enquiries came in without any ad spend.
This service is judged by enquiries from Google searchWhat the first ninety days look like
SEO is slow at the start and builds on itself after. Here is the order.
Where SEO budgets usually disappear.
SEO is the easiest service to charge for and never deliver, because the report can look busy while nothing changes. These are the four places the money goes.
Being first for a search nobody buys from is only a nice screenshot. A search that brings ten visitors and two enquiries beats one that brings a thousand readers and none, yet only the big number makes it into the report.
Visits up 40% is not a result, it is a number that went up. If nobody has linked those visits to the forms and calls they produced, the report cannot tell you whether the work paid for itself.
Four blog posts a month because the contract says four blog posts a month. Meanwhile the three pages that actually bring visitors have not been touched in two years, and they are quietly slipping down.
A slow site, pages Google has never listed, the same title on a hundred pages. Fixing these is dull work and usually makes the biggest difference, which is exactly why it gets skipped for something that looks better in a report.
All four produce a busy-looking monthly report. That is the problem: SEO can be charged for years without anyone being able to say what it earned, because the number that would settle it was never tracked in the first place.
What we actually do every month.
You are not paying for a monthly report. This is the work we do, and you can see the result of each part.
- Keywords chosen by what sells
We list what people type just before they buy, not the words with the most searches. Popular words that never lead to a sale are worth nothing to you.
- Technical fixes before anything is written
Speed, pages Google cannot read or has not listed, repeated titles, broken links. Publishing on a site Google cannot read properly is paying twice for the same page.
- Sales pages first, blog second
Service and location pages are what bring enquiries. They are built and improved before a single article goes out, because even an article that ranks needs somewhere to send the reader to buy.
- Existing pages improved, not just new ones
Pages already on page two of Google are the cheapest wins on your site. Most agencies ignore them because improving an old page is harder to bill for than writing a new post.
- Google Business Profile and Maps
For any business with a location, Google Maps often brings more enquiries than the website. Your listing, categories, reviews and local pages are handled together, not as an afterthought.
- Enquiries tracked, not just visits
Google Analytics and Search Console set up to count forms and calls, so every month we can answer how many enquiries search brought you. That number decides whether any of this was worth it.
- One number, one report, one call
Enquiries from Google search, month by month, plus the rankings and the work behind them. Not a spreadsheet with forty tabs of keywords.
Worked exampleLocal services · Multi-branch business, one city
What twelve months of SEO should actually move.
Rankings are only the route, not the result, so this is not a list of positions. It shows the change we aim for over a year on a local services website: where each number starts, and where it has to reach before the work has paid for itself. Illustrative figures, not a client campaign. On the audit call you get your own numbers instead.
This is a worked example, not a client campaign. A real client result, followed from spend to sale and measured on the school's own admission records, is on the Meta Ads page.
Twelve months is the honest timeline. A big jump within three months is usually one technical fix that was holding the whole site back, or it did not come from search at all.
We keep client names private. On a call we will open a live Search Console and walk you through it, including the months where nothing moved.
Enquiries a month with no ad spend behind themWorked example, not a client campaign
74How a site starts earning its own visitors.
The same four steps on a ten-page site and a thousand-page one. Most agencies get the order wrong, not the work itself.
Keep scrolling to move through the four steps.Swipe sideways to move through the four steps.
- Step1
Audit the site and the demand
What Google can read on your site, which pages it has listed, what you already nearly rank for, and which searches in your industry end in a sale. You get the findings whether or not you hire us.
- Step2
Fix the foundation
Speed, getting pages listed on Google, site structure, links between pages, and the tracking that will later prove this worked. Dull work, usually the biggest gain, and always before new content.
- Step3
Build the pages that sell
Service and location pages first, then the articles that send readers to them. Every page is written for one search and one next step, not for a word count.
- Step4
Improve what is already close
Pages on page two of Google are the cheapest visitors you can win. We work on those before chasing anything new, and keep working on them, because rankings that are not looked after slip back.
What working with us looks like.
The questions everyone asks before signing, answered before you have to ask them.
What you get
- Technical fixes, content and page improvements, handled together
- Sales pages built and existing pages improved
- Google Business Profile and Maps
- Monthly report plus a call with a founder
- Reach us on email, WhatsApp or Slack through the week
What stays yours
- Every page, asset and piece of content we write
- Search Console, Analytics and all past data
- Keyword plans, content briefs and the technical audit itself
- No lock-in. 30 days' notice, either side
- Confidentiality agreement (NDA) signed before the audit, if you want one
If you are outside India
- About four working hours in common with the UK, UAE and Europe
- Calls early morning India time for the US and Canada
- A recorded video update every week, so nothing waits for a call
- Pay by Wise, Payoneer or bank transfer
- Invoices in your own currency
Budgets and fees are quoted after the audit, once we know what the account actually needs.
Questions we get asked first.
If yours is not here, ask it on the audit call. We would rather answer it before you sign than after.
How long before SEO starts working?
You usually see movement in Google's own data from month three and a real number of enquiries from month six to twelve, and it keeps building after that. If something jumps in month one, it is almost always a technical fix that was holding the whole site back. Worth having, but not the SEO working yet. We would rather tell you now than have you judge month two as a failure.
Is SEO still worth it now that Google answers things itself?
For searches where people only want information, less than before. Those clicks now go to Google's answer box and AI summaries. For searches where someone is choosing who to hire or buy from, people still click, compare and read. That is where we focus the work, and it is why we report enquiries rather than visits.
Do you buy links?
No. Bought links are the fastest way to get penalised by Google, and cleaning up afterwards costs more than the rankings were worth. We earn links through press coverage, business listings, partners and content people have a reason to mention. It is slower, and it does not get taken away.
Am I locked into a contract?
No. Either side can end it with 30 days' notice, though we will say plainly that month two is too early to judge SEO. Everything we build stays on your site and keeps working whether we are involved or not, which is the opposite of ads.
Who owns the content and the data?
You do. Pages, content, keyword plans, briefs and the audit itself, plus your own Search Console and Analytics accounts. Nothing sits inside a tool of ours that switches off when you stop paying.
OverseasHow many working hours do we have in common?
We work from Delhi, on India time (IST). That gives about four working hours in common with the UK and most of the working day with the UAE. For the US and Canada we take calls early in our morning, which is your afternoon or evening. Day to day, most things move over email, Slack and a recorded video update every week, so nothing waits for a call.
OverseasHow often will I hear from you?
A written update once a week, a recorded walkthrough of Search Console once a week, and one call a month with a founder. If something breaks or a test wins big, you hear about it the same day.
OverseasHow do I pay from outside India?
Wise, Payoneer or a direct bank transfer, whichever is cheapest for you. Invoices are raised in your own currency, so you know the exact amount before you pay. SEO has no ad budget to keep separate. You pay for the work and nothing else passes through us.
OverseasWill you sign a confidentiality agreement (NDA)?
Yes, and we will sign it before the audit rather than after, so you can share real numbers in the first conversation. Send yours or use ours.
What SEO cannot do on its own.
SEO is very good at exactly one job: bringing the same searches to you for free, month after month, once the work is done. Everything below is a job it cannot do, and the first one is why nobody should start with SEO alone.
The searches you want to rank for are being bought by someone else today. Ads put you on them this week and, more usefully, show within a month which searches actually bring customers, so the SEO work is aimed at the right words instead of a guess.
Judged by cost per qualified lead → You cannot rank for demand that does not exist. Meta AdsIf nobody is searching for what you sell, there are no visitors to win, and no amount of content will create them. Social media is where that demand is created, and the searches for your name that follow are the easiest rankings you will ever have.
Judged by return on ad spend → Rankings deliver a visitor, not an enquiry. WebsitesVisitors from search are usually further from buying than visitors from an ad. A page that ranks and then gives the reader nothing obvious to do brings few enquiries and makes SEO look weak in the report.
Judged by visitors who enquire → Ten blue links look identical. Graphic designBeing on the first page is only the start; being the one people click is a different problem. Your title, your images and the look of the page they land on decide which of the ten results gets the visit.
Judged by clicks on your ads → Reviews and profiles are half of local ranking. Social mediaFor a local business, Google Maps sends more enquiries than the website, and it looks at your reviews, your posts and your profile to decide who to show. A profile nobody updates limits what SEO can achieve.
Judged by enquiries from social → Almost nobody needs all five. Not sure which one you are missing?The audit answers this with your own site and your own search data instead of a guess. Most sites we look at are missing one, sometimes two. We will tell you which, and say so plainly if SEO is not what is holding you back.
Book a 30-min call →Want to see numbers first? See our work across schools, clinics, property and online stores →
Find out what your site could rank for.
A free 30-minute audit of your site, which pages Google has listed, and the searches in your industry worth going after. You get the findings whether you work with us or not.
Outside India? The calendar shows your own timezone. Prefer email? hello@digitalplix.com
No long contracts. No obligation. We work with businesses in India, the US, UK, UAE and Canada.