Digital marketing experts understands how to build effective marketing strategies. A digital marketing website marketer understands how to connect with an online audience to ensure your brand engages with right targeted audience.

There’s a wide variety of ways to ensure you don’t fall behind on Google’s algorithm changes – follow reputable newsletters like Search Engine Land and Neil Patel. Most importantly, though, you want a website that performs well for users and delivers the information that they’re looking for. As long as you stay on top of that, your rankings should continue to grow.

Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.

The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying.

With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company websites for all their consumer needs.

Robots.txt is a file that tells Google which URLs it can and cannot look at on your website.

As a general rule of thumb, companies should be publishing new blogs at least twice a month – blogs are key to keeping your website updated with the relevant and fresh information that search engines prefer.

If any significant news or information has been released, that content should be posted as soon as possible. Pillar pages and landing pages content should be regularly revised as the company grows and changes.